G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business at the University of Pennsylvania. His latest book, The Conscience Code: Lead with Your Values. Advance Your Career (HarperCollins Leadership), shows readers how to stand up for their core beliefs when the pressure is on to look the other way. His award-winning Bargaining for Advantage: Negotiation Strategies for Reasonable People (Penguin) is now in its third edition in multiple languages, and Springboard: Launching Your Personal Search for Success (Portfolio 2013) was named Business Book of the Year in the USA and was short-listed for Management Book of the Year by the British Library. He is also author of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (Portfolio 2007) (with Mario Moussa) and Make the Rules or Your Rivals Will (Crown Business 2004). He serves as Director of Wharton's Executive Negotiation Workshop and Strategic Persuasion Workshop. He has won multiple teaching and scholarly awards, had his work cited by the United States Supreme Court, and taught people from all walks of professional life, from Silicon Valley entrepreneurs and Fortune 500 CEOs to FBI hostage negotiators, Navy SEALs, and United Nations peacekeepers.