(MSc in Economics) has built a successful international career in some of the world’s leading technology firms. She has almost twenty years of experience of developing digital customer-oriented businesses. Currently working for Philips at their headquarters in the Netherlands, she leads global marketing for healthcare solutions and helps digitize the industry. Previously she has worked for Microsoft and Amazon Web Services. Belinda Gerdt is a thought-provoking speaker who presents international real-life examples. From her positions at top tech companies, Belinda has observed digital transformation across many industries, enabling and spurring her to follow the latest tech trends and innovations and the role they play in the development of customer experience.