Drawing on twenty years of research on the most common positive and negative influencing techniques people use to get ahead, author Terry R. Bacon explains how influence works and how you can use it to lead effectively and reach any goal. In Elements of Influence, he teaches readers why people allow themselves to be influenced and why they resist

Elements of Influence offers the key to using this tool more consciously and effectively through adaptability, perceptiveness, and insight.

Quote from the book: Round and round we go, each one of us trying to influence the other so we can shape the outcome—and this is what human interactions are: a continuous negotiation for agreement or acceptance as we all attempt to exert our will, point of view, or interests.