Around the Corner to Around the World

Around the Corner to Around the World

Around the Corner to Around the World

Learn twelve key lessons from Dunkin' Donuts former CEO Robert Rosenberg that offer critical insights and a unique, 360-degree perspective to business leaders and managers on building one of the world’s most recognized brands. Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story. Around the Corner to Around the World tells a compelling story of lessons gleaned over a 35-year career building a small business into the iconic Dunkin' brand it has become.

Quote from the book: Our devotion to donuts was as focused and painstaking as the attention we lavished on our coffee. I contend that it was our uncompromising pursuit of quality from our inception in the early 1950s that propelled the donut to become one of America’s all-time favorite treats.

 

Authors: Robert Rosenberg Publications: HarperCollins Pages Count: 224 Publish date: 2020-10-13