What can you learn from one of the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire. The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredibly hard work and determination that led Spanx to become the iconic brand it is today. The Spanx Story educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through the hard work that goes into building a billion-dollar company.