We are in the midst of a crisis, the evidence is all around us. From the ashes of Enron, Adelphia, and WorldCom, there can be little doubt that the leadership that dominates corporate America is failing and extending to our other modern institutions as well—political, religious, family, and media. Trust explores the nature of leadership as a distinctly moral calling. Csorba’s urgent call is for a new moral leadership over today’s dominant pragmatic brand, and unveils the “7 Principles of Trust,” demonstrating how the most influential leaders are:

• Purified in the fires of their own suffering.
• Shaped by mentors, individuals who are willing to “build their lives into others”.
• Called for a purpose that transcends personal ambition.