About the Book: The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people’s emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. This book will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:

• Crafting a strategic story that projects a positive future to your audience.
• Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners.
• Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election.