Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Packed with instructive examples and entertaining stories, the book teaches readers new skills, or helps them re-tool old skills, for jumping ahead of the competition and building an exciting, profitable venture. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL