Franchising and Licensing

Franchising and Licensing

Franchising and Licensing

As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing.  Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.

Authors: Andrew J. Sherman Publications: HarperCollins Pages Count: 464 Publish date: 2011-04-13