The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating, even tenuous market, but also has grown in the process. More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion-per-year enterprise. More Than a Hobby is a practical field manual, filled with revolutionary ideas for all those who dream of success in the world of retail business.